Every company has ambassadors in the field who introduce people to the brand and tell the brand’s story. And, sure, we could have named our group something normal like Team Paddle Candy, but wouldn’t that be typical? Paddle Candy brand ambassadors (and fans) are far more enthusiastic. A cult is a misplaced or excessive admiration for something, and that’s more who we are. The Paddle Candy Cult is a group of influencers at tournaments, on-court, and on social media (#PaddleCandy) who do grass roots promoting in their communities. We are building this program now and seeking those who wish to join-in on the fun. The program is open to players of all skill levels, ages, races, religions, orientations, and genders. If you are interested in becoming a member of The Cult, please email GM Mike Piatt at firstname.lastname@example.org.